Being entirely objective:
I think the focus/intent of the article, and the new *buntu's (and yes I read the thing and ALL the comments) is basically something like:
"Can this *buntu release be a drop-in replacement for Windows, with at least the same or better spectrum of
out-of-the-box functionality & usability, that an experienced Windows user expects."
NOTE: I suppose I am making the comparison of "a DIY Ubuntu install" to "an OEM Win install" -- because many people (myself included) have found that an OEM Win install is often more
ready-to-go out of the box, than a DIY Win install is.
Sasha