Published at LXer:

Almost a month after rumors started trickling in that Mozilla would use independent film-makers to promote the next generation of Firefox, its free web browser, Mozilla has confirmed that it would indeed engage in this online "open source marketing" drive. Mozilla formally announced the opening of the "Firefox Flicks Ad Contest" which calls upon professional, student and aspiring film-makers to join the growing community of Firefox contributors to create innovative, broadcast-quality 30-second commercials for Firefox. The ads will be judged by a star-studded panel of luminaries drawn from the film, television and advertising industries, with great prizes up for grabs. The winning ads will also be considered for inclusion in global marketing campaigns for Firefox.

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