It looks a bit too familiar to me...

Well done.

Oh, darn, I guess they'll sue me now for making a logo even remotely similar to pfizer's.

Actually I was more inspired by the blue slackware S logo, which I like best:
http://www.slackware.com/~msimons/sl...d/bluepiSW.jpg

Thanks for the other comments, glad some people like it

Anyway, I think the Slackware logo should say something about Slackware itself, making a logo that is hardly legible ... what's that gonna say about the distro ?

Instead I agree with:

No offense, but it is amateurish, too complicated and lines are shaky (I could give detailed breakdown in size of paragraph or two, but I'm not in the mood). Definitely much worse than new one. And it doesn't follow "keep it simple". It looks like as if you just hand-drawn it with pen tablet in 60 minutes at most. Do it in vector format, with smooth lines, without shakiness, then we will talk. Or hire artist/designer and give him/her your ideas to implement. Current picture is too poorly drawn to be logo.

P.S. And about ideas: using letter "S" as logo is enough.So I think old logo was nearly perfect.

This is better, but it isn't original. There are several logos like this. Take a look at this

P.S. Guys, if you don't have a lot of artistic experience (especially in making logos) - don't waste your time (and time of other people), ask real artist or designer to make logo (logos aren't simple. They require inspiration or experience). The result -in my opinion - will look better (if task was explained clearly enough). There are a lot of talented guys hanging out on flash/graphic portals, and there are bunch of freelancer resources where you can hire someone.
The best way to make very good logo, IMO, is to launch (in a right place) big competition (of artists/designers/logo creators) with a good prize (in cash, of course. Should be some serious amount or it won't work).

OK, I'm definitely no artist and I'm not even suggesting that this should be the, or any, logo. But the Pfizer reference gave me a funny idea. Note that most of the image is stolen (I just added/embedded the slackware part -- the mask for that was stolen from H_TeXMeX_H's logo because I didn't want to make text from scratch. So basically I did nothing. ), so it isn't exactly legal...but good for a laugh I think. Here it is.

The idea for mask in H_TeXMeX_H was clearly taken from one of those images. Font is different, rest is the same.

ErV, I realised that. The text was easier to copy without blurry edges from H_TeXMeX_H's images than from the smaller and more feathered Slackware propaganda text. To give credit, I still took the text from H_TeXMeX_H's image.

I think H_TeXMeX_H's looks mostly like this one:
http://distro.ibiblio.org/pub/linux/...slack_blue.jpg

That image is from the slack_blue bootsplash theme which I use.

lol, that's a pretty good one, but I say the pill should be red not blue, blue pill might be a reference to the Matrix, you don't wanna take the blue pill

As for my logo, yes I used the propaganda page as inspiration of what they might like, the font is DejaVu Sans, a font I haven't seen come with other distros. I personally don't think the logo I made looks like either Ford or Pfizer ones, besides they are so far unrelated to computers and Linux that it really shouldn't matter, and I used the colors from the slackware blue S logo on the propaganda page, the Ford and Pfizer logos have different shades of blue.

If you have a better idea post it. So far this logo is the best I can do.

You are perfectly right. I'm not an artist or a designer, that picture was just "how can I write Slackware Linux in 1 minute". But others can have better ideas, who knows? This thread could be better if everyone posts here not only remarks, but an idea for a logo, too. This thread is not a competition and has no prizes. It's just a place to post your ideas, good or bad, nice or ugly, amateurish / artistic / whatever. A new logo it's a hard work, it's need time and professional resources. I'd like if we just enjoy to make a logo.

Have a nice day!

Road_map

Better?

Ah, yes, much better. Either way that blue pill could have been confused with an Advil.

I saw the new logo few minutes ago and I am still shocked. It is neither simple nor readable.

Why did he changed the logo in a first place? Any particular reason ?

Sorry I can't draw a thing so just wanted to show my disappointment.

Quite elegant, isn't it?

http://www.china-aquarium.com/slack-logo.png

hai guys - I'm moving this here from the "pool" thread.

You bring an important element into it, which is sales. If anything, I would think you'd want to adhere more to traditional concepts of brand identity when dealing with corporations, businesses, and so on. Doing that would most likely tend to increase sales in most situations, imo.

Regarding the importance of brand ID, logo development, etc. I would also direct to wiki for a quick overview -- keeping in mind that slackware is not a "corporation" per se, but nevertheless that the same principles in developing ID apply:

http://en.wikipedia.org/wiki/Corporate_identity
and
http://en.wikipedia.org/wiki/Corporate_logo

Notice especially where it says things like:

and how the visual identity is important for people to relate to the group, to the product (or for the employees to relate to the company), etc.

If I were being consulted about redesigning a new logo for slackware (which I'm not, but just fwiw ), I would first of all make these observations about the original design (here for reference):

1) black and white -- awesome. can't go wrong, and it perfectly fits the identity.

2) the typeface for "slackware" -- apparently some form of monotype or "typewriter" font -- is absolutely perfect, no alteration needed. it's immediately recognizable, it conveys the "character" of slackware, and it suits the "brand" completely. It couldn't be better if the best graphic design expert in the world tried, imo.

3) using the same typeface for "linux," however, and at the same size, actually *diminishes* the impact the slackware mark has.

4) the "reverse" technique, while a good idea and adding some weight, tends to have the look of a kind of "firecracker" with the fuse going into it. perhaps at some subtle or unconscious level, this could also convey the idea of your box "blowing up" or something similar. So while I think the general idea is right, I think the execution just falls a little short of the mark.

Also keep in mind that when you change logos or identity, you usually don't want to depart too radically from what you already have so that you don't cause too much brand identity confusion and disorientation. Once again, rules are made to be broken, but in this case since the original design was so close to perfect already, I wouldn't choose to change it too much, just update it. If I were redesigning the logo, I therefore would probably do something like in this rough sketch (done last night on laptop, not very precise, would need adjusting, aligning, etc.) -- but just to give a general idea:

http://datalink.homelinux.com/slogo/..._logo-barz.png

Here, the already-strong slackware name ID is preserved, but instead of detracting from it by having "linux" in the same typewriter font, the word "slackware" now stands out more and is in fact *underscored* by the strong block underneath. It's also as a whole more streamlined. So first of all, the brand name itself is not weakened or distracted from, but is highlighted in "negative space" above the black blocks. For me that gives the impression of slackware being "rock solid," sitting above the solid linux bar.

To add contrast between the words and strengthen that effect, the word "linux" is also in a different font -- Liberation serif bold italic, which I chose not just for the look (as there are a lot of serif fonts), but also for the name (Liberation, how perfect is that?), and more importantly because Liberation are GNU GPL fonts. All that strengthens the ID, even if most people don't know specifically what the font is or that it's GPL. Notice how with the smaller size and different typeface of "linux" the two words don't "compete" with each other as much like they do in the original logo. Each one is distinct, and yet each one complements the other without detracting from it.

The blocks underneath and how they break up at the right are meant to convey somewhat of a sense of dynamism and movement, but not so much that it takes away from the "stability" of the longer black bar that has "linux" in it. It's also a kind of play on a corporate bar scan, in that while it's definitely *not* a bar scan, it is kind of invoking or even mocking that idea. Iow, even though it could be perfectly at home in a corporate environment, its mentality is decidedly not "corporate." In a final version all the bars would have to be tweaked to appear "finished," have the same ratio or proportion going from one to the other, and so on, but like I said this is just a sketch. And of course all that could be replaced with just a single black bar going across, but I thought that looked too "clunky," and didn't give the same sense of "stable dynamism" which also of course characterizes slackware itself. Done that way, as just a single monolithic bar, you would also have the problem of the characters in "linux" being stretched out too much with too much space in between, and not only being hard to read, but looking kind of forced and distracting.

The other main characteristics of a good logo from a technical perspective are 1) it's easy to be scaled to different sizes without losing its readability or recognition factor, and 2) it's easy to be "reversed," as in white on black to black on white, for putting on black t-shirts, hats, stickers, etc. as well as white. I think this one succeeds at both pretty well, especially no 2. That wouldn't be difficult to reverse at all, and I think it would also maintain its readability at even very small sizes.

So anyway, like I said I wasn't asked so this is purely volunteer (please don't flame me!), but in general I think this is how I would approach it. regards.