Thats what bootsplash is -graphical login and graphical login with splash are two other separate things.
If you want something less intrusive that lets sou display images on a framebuffer terminal background, you might look into 'fbv'. It may be a little difficult to find working sources, but I have sources, patches, etc for it here:
http://distro.ibiblio.org/pub/linux/...s/fbv/fbv-1.0/
The picture you showed is without a doubt bootsplash, though. You can use that even without graphical login. It principle, it replaces the penguin logo you see at boot-time with a full-screen image. If you sue splash=silent in the bootparams, you won't see the text at all unless you press F2 during bootup. But, if you use splash=verbose you'll something just like what the picture shows -with the terminal messages showing in a box inside the screen. You can change the size of that box if you want, change the background image or other tricks. If you use 'silent' you can show a progress bar as well. You can even show animations if you like.