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Old 01-31-2024, 07:04 AM   #1
FredJones
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Outsourcing Cold Calling


Cold call conversation rate is as little as 2%.

I also found this:

Quote:
In one study, it was found that the average length of a successful call was 5 minutes and 40 seconds. The average length of an unsuccessful call was 3 minutes and 14 seconds.
which is what I had guessed -- 5 minutes per call, and my guess is even less. So let's say with overhead, a caller could get in 5 to 10 calls an hour. That's 400 calls a week and we could, in theory, expect 8 conversations.

If I hire an outsourcer, who speaks decent English, then the cost of 40 hours of work is less (a lot less) than my profit on even just one conversion.

So am I making a mistake, or should I try this?
 
Old 01-31-2024, 07:40 AM   #2
TB0ne
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Quote:
Originally Posted by FredJones View Post
Cold call conversation rate is as little as 2%. I also found this:
Code:
In one study, it was found that the average length of a successful call was 5 minutes and 40 seconds. The average length of an unsuccessful call was 3 minutes and 14 seconds.
which is what I had guessed -- 5 minutes per call, and my guess is even less. So let's say with overhead, a caller could get in 5 to 10 calls an hour. That's 400 calls a week and we could, in theory, expect 8 conversations. If I hire an outsourcer, who speaks decent English, then the cost of 40 hours of work is less (a lot less) than my profit on even just one conversion.

So am I making a mistake, or should I try this?
While this is the "General" forum, I think the mistake is asking here. Past that, I have never, EVER, had any of my clients say they felt good about outsourcing after the fact, be it for this type of junk calling/spam, or programming. You get what you pay for. And do you want to do business with a company who can't even be bothered to reach out to you personally, rather than do this???
 
Old 01-31-2024, 08:26 AM   #3
hazel
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Anyway, who cold-calls except for scammers?
 
Old 01-31-2024, 08:55 AM   #4
TB0ne
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Quote:
Originally Posted by hazel View Post
Anyway, who cold-calls except for scammers?
Agreed. If I'm interested in a product/service, I'll ask people I know and trust for recommendations, and make my own calls to such folks. Unsolicited calls are sent to voicemail and 99.x% of the time, deleted. The .x% are from folks I already do business with, maybe from another department/person that I don't recognize.
 
Old 01-31-2024, 10:12 AM   #5
business_kid
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Quote:
Originally Posted by hazel View Post
Anyway, who cold-calls except for scammers?
Cough,cough... Jehovah's Witnesses do, with your best interests at heart . And they don't want your money either.

Also, here at least, Government-run services (phone companies, internet, Gas, Electricity, even bin collection) have all been privatised. The State-run section maintains the capital-intensive infrastructure and sells the services only to private companies. The private companies all get the same deal, and compete to supply residences individually. So 4 or 5 different providers with different packages supply my road with internet & tv down the same feeds. I can change supplier tomorrow & get a different package. The same applies with electricity, & gas. The private companies maintain the individual installations.

All those private suppliers are likely to cold call to compete for market share.

@FredJones: I read post #1. Anyone who throws up a % success is presuming the householders are stupid, or rich, and that all offers are the same. All offers are not the same. All areas are definitely not the same. If you're giving away, the 'success rate' would be ~50% or more. If you want a big down payment, that shrinks to ~0%. People are discerning; they are not home; and they are also prejudiced. Try it if you are motivated and can enjoy that sort of sales work, not if you hate it. And better do it over & over with somebody than do it alone. If the offer isn't something you would buy, don't try selling it.

Last edited by business_kid; 01-31-2024 at 10:18 AM.
 
Old 01-31-2024, 10:47 AM   #6
boughtonp
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Originally Posted by business_kid View Post
And they don't want your money either.
No, just your eternal soul...

 
Old 01-31-2024, 10:54 AM   #7
TenTenths
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I'm sure success rates and lead conversion rates vary wildly depending on factors such as the market, product and if the cold calling is off a targeted list.

Plenty of businesses outsource, there's any number of good, bad, indifferent, scammy call centres around.

As for if it's worth it for your particular application, only you can answer that question as we don't know what you're trying to sell.
 
Old 01-31-2024, 02:15 PM   #8
business_kid
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Originally Posted by boughtonp View Post
No, just your eternal soul...
I hate togo nit-picking, but we teach that you don't actually have one of those. Tf you did, you'd have to invent somewhere to put the wicked/nasty ones. A loving God would hardly do that.
 
Old 03-25-2024, 09:08 AM   #9
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Quote:
Originally Posted by MasrelTon View Post
Certainly, outsourcing cold calling can be an effective strategy for businesses seeking to expand their reach and generate leads efficiently.
Spamming isn't...your spam posts have been reported.
 
Old 03-25-2024, 08:28 PM   #10
sundialsvcs
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Quote:
Originally Posted by business_kid View Post
Cough,cough... Jehovah's Witnesses do, with your best interests at heart
"Tweeeeeet!" Unfair!
 
Old 03-25-2024, 08:37 PM   #11
dugan
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Quote:
Originally Posted by FredJones View Post
Cold call conversation rate is as little as 2%.

which is what I had guessed -- 5 minutes per call, and my guess is even less. So let's say with overhead, a caller could get in 5 to 10 calls an hour. That's 400 calls a week and we could, in theory, expect 8 conversations.

If I hire an outsourcer, who speaks decent English, then the cost of 40 hours of work is less (a lot less) than my profit on even just one conversion.
I think you need to determine the relationship between the conversation rate and the conversion rate.

Last edited by dugan; 03-26-2024 at 12:12 PM.
 
Old 03-25-2024, 09:08 PM   #12
frankbell
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Here's a story about cold calling.

For some fool reason, I find myself leery of cold callers.
 
Old 03-27-2024, 07:09 PM   #13
Jan K.
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Red face

Over here you would be breaking the law calling me without me asking for it...

Same goes for unwanted mails btw...
 
Old 03-27-2024, 08:25 PM   #14
sundialsvcs
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As far as I can see, "cold calling" died with "Caller-ID."
 
Old 03-28-2024, 01:25 AM   #15
hazel
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Quote:
Originally Posted by sundialsvcs View Post
As far as I can see, "cold calling" died with "Caller-ID."
I still get a lot of cold calls, but they're all scammers. Last week I had a lady who told me that someone had used my card details to spend a large amount of money on Amazon and (reassuringly) they knew it wasn't me because that's not my pattern of expenditure. I think that was probably the beginning of a classic push-payment fraud that would have ended with the opening of a new bank account and the transfer of all my money into it "for safety".

And two days ago there was a man, who said in a threatening voice that my internet connection was being used for illegal purposes. I don't know how that particular scam unfolds but I suspect that they want to put a backdoor into my operating system so that they really can use it for illegal purposes.

I suppose it's funny in a way, but also very tiresome, especially if the bell rings when I'm upstairs and I have to rush downstairs only to find that it's a scammer.

Last edited by hazel; 03-28-2024 at 01:28 AM.
 
  


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