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Microsoft spends $2bn trying to buy a verb.

Posted 03-08-2010 at 01:08 PM by dsmyth
Updated 03-08-2010 at 01:17 PM by dsmyth

Ok before beginning lets clear something up...

I don't hate Microsoft; but that doesn't mean I like them either. All the big $ companies out there are all the same. Apple and Sony they are as bad as each other... anyway...

Tell you what I do hate though... Marketing Departments... and Microsofts Marketing Department are at it again this time prompting the bing search engine...

$2bn they have spent trying to buy the verb for searching the internet; also known as 'google'.

Thing is the new adverts will feature a woman seeking directions to Euston station. using bing to find her way. Unfortunately searching bing for direction to Euston station gives you directions to St. Pancras Station. Ha! Ha! Brilliant!

You can't buy publicity like that.
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