i had a similar problem in debian testing.
to get it to find my card i made a script that runs 'modprobe nvidia' and put it into /etc/rc2.d. so when i boot, before my system loads x, it probes my card.
a little crude, but now i dont lose 3d acceleration after a reboot
ok here's a little more help with that:
you need to be root to do this,
go to /etc/rc2.d (never used ubuntu myself, but its basically debian so this should work for you). create a text file named S21nvidia (or S21whatever, it needs to load before gdm).
and enter this text:
#! /bin/sh
# probe that card!
modprobe nvidia
save it. make sure that it's set as executable. reboot. enjoy 3d acceleration again