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Old 05-17-2009, 02:20 PM   #1
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LXer: The hi-tech battle for Africa

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Microsoft has defended itself against criticism over aggressive marketing techniques in Africa to win people over to its software. “Despite the wealth of information that gets around, it's sad that sometimes reality has a hard time catching up with perception,” said Dr Cheikh Modibo Diarra, chairman of Microsoft in Africa. “I think that that perception comes from the fact that we are very successful because wherever we are, we are competing respectfully and openly; you can verify that everywhere," he told the BBC World Service's Digital Planet programme. For Dr Diarra, one problem alone defines Africa's situation. “Technology wise, African needs can be summarised in one word: access," he said.



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