Published at LXer:

This book is marketed to everyone who uses or wants to use twitter with an eye on being popular, either personally or professionally. I don't mean that in a frivolous way. Twitter has become an important tool for self-promotion of individuals and businesses. OK, I doubt that Bill Gates worries that the number of followers he has in any way affects Microsoft's profit margin (actually, I can't find the "real" Bill Gates on twitter, but there are a number of "parody" profiles with his name on them), however there are a number of "big bananas" on Twitter who tweet regularly for more than just a lark (if you'll pardon the "bird" metaphor).



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