Published at LXer:

Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about. Then, over time, you get more comfortable with using the shameless plug and that desire to make people aware transforms into purposeful marketing. At some time or another when working on an open source project, you[he]#039[/he]re bound to have to promote it. Self-promotion can be an uncomfortable topic for some people, but I[he]#039[/he]ve found word of mouth is the best way to promote open source.

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