Published at LXer:
Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!
Read More...
