It's the same reason why network peripherals and internet connection speeds are written as 100Megabit rather than <insert number>kilobyte.
Marketing teams know that Mega sounds better than Kilo. Likewise, 80GB sounds better than 74GB.
There is an internationalisation on the true meanings of these terms (i.e. whether 1Kilobyte = 1,000 or 1,024 bits), however in this internationlisation they have new names. e.g. kibibit. Check out wikipedia for the details and possibly more accurate information