Ah, you've come to the right place!
In order to use a USB Flash Drive (aka "Mass Storage Device"), you'll actually need several key components in your kernel, or loaded as modules. These include USB Mass Storage (CONFIG_USB_STORAGE), SCSI Generic Support (CONFIG_CHR_DEV_SG), and SCSI Disk Support (CONFIG_BLK_DEV_SD). Obviously, general USB support as well, but as your system has detected the USB device, so you have that.
For your greatest simplicity, you'll want to install the hotplug service and set it start at boot (rc-update add hotplug default). Make sure you've loaded the sd_mod kernel modules.
With these modules loaded and the hotplug service running (which is, I believe, optional) you should be good to go. Plug in your USB Flash drive and it should show up as a /dev/sdXN, where XN will be "a1" if you have no other SCSI/USB devices on the system.
For gentoo-specific USB Mass Storage configuration, you can check out
this HOWTO from the Gentoo Linux Wiki.
If you'd like, you can udev to recognize the device by specific name, serial number, or similar, and give it a more friendly name like /dev/jumpdrive.
If you have any problems with these steps, let me know, and I'd be glad to help you debug it and get it up and running.