Code:
watch -d 'ps aux | awk '\''{print $4"\t"$11}'\'' | sort | uniq -c | awk '\''{print $2" "$1" "$3}'\'' | sort -nr | head'
The trick is to exit the quoting, followed by the escaped quote, then reenter the quoting. Looks messy, but it works. A nicer way would be to put the command inside a script...