Microsoft is using the "free" GitHub service to entice its non-paying users to upgrade to a paid service.
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Those worried about that GitHub will crumble under the weight of freeloaders can relax. The company still vacuums considerable cash through its paid service tiers. There's a Pro tier for $7/month that includes unlimited collaborators and code review tools. There's a Teams tier for $9/month.
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Microsoft is using a standard business model to entice users to upgrade to its paid services.