Published at LXer:

When Black and Decker trains new sales person they ask, "Why do people buy a Black and Decker Drill?"After all of the discussion about power, size, and battery live, the answer is simply, "Because they want a hole." Sugar is in the same situation. "Why would someone want Sugar?" After the discussions about tool kits, screen size, and battery life. The answer is simply, "To help their kids learn." The desktop, and even the computer become invisible as the number and quality of learning activities increases. The learning activities, remain visible and occupy a child's full attention while the rest of the system stays out of sight

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