Published at LXer:
Online content is driving change in the world today. Grassroots activism groups have increasingly turned to the web as their preferred communication medium. The effectiveness of the online medium has helped bring many fringe and otherwise media-ignored issues out into the world for public discussion and open debate. [How interesting that I have been working at developing this "SI" approach for our team. Talk about "stumble upon". I just would never have thought to name it. - dcparris]
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