Code:
read in input and store in a string
for every character in string
get integer value of the character (ie 'A' = 75 or whatever it is)
myBinaryStr = intToBin(integer value of character)
either store this value to another string (and print all at once at end) or print each value right away
end for
of course this magical 'string intToBin(int)' function doesnt exist, thats what you have to make.
edit: of course there are easier ways to do this, that are practically already written for you. but i assume you need to write one yourself.