Hi!
OpenSuse comes with various package management tools whereas zypper is it's native package manager.
You can use rpm -Ivh "package name" or rpm -Uvh "package name" if you have downloaded rpm packages (this may lead your to solve the dependencies required by the package itself)
If you have downloaded some tar (archive)/compressed file containing executable binary then you need to untar/uncompress the executable and execute it under a shell.
Here you can go through the package management tools available on opensuse:
http://en.opensuse.org/Package_Management/Tools
Thanks,
Pkhera