Published at LXer:

Way back in ancient history, in 1997, Clayton Christenson of Harvard wrote The Innovator's Dilemma, explaining a seeming paradox in high-tech. Why is it, he asked, that in many product areas, innovation does not come from established companies, but from startups? Why is it that companies doing exactly what the experts tell them to do, that is, to listen to their customers, are constantly going under? The short answer is, because the next big market isn't with your current customers. It's with a vastly larger group of would-be users who couldn't afford your previous products, or couldn't carry around the huge devices of previous generations.

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