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Ambient Findability
Reviews Views Date of last review
1 38537 11-19-2005
Recommended By Average Price Average Rating
100% of reviewers None indicated 8.0

Description: How do people find their way in an age of information overload? How can people filter streams of complex information to filter out only the parts they want? Why does it matter how information is structured when Google seems to magically bring up the right answer to people's questions?

Peter Morville, author of Information Architecture for the World Wide Web, spent the last decade answering these questions. Ambient Findability is an unusual journey into the emerging reality that lets us find anyone or anything from anywhere at anytime. As both roadmap and manifesto, this book explains the economic and cultural impact of search and wayfinding technologies at the crossroads of ubiquitous computing and the internet. Ambient Findability charts a path through the new landscape of marketing and design in a society that's shifting attention and authority from institutional to individual sources of wisdom and inspiration.

Ambient Findability is an amazing boundary spanner with insights that may forever change how you think, where you go, what you find and who you become.

"A lively, enjoyable and informative tour of a topic that's only going to become more important."

--David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto

"Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain."

--Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplicity

"In Ambient Findability, Peter Morville has put his mind and keyboard on the pulse of the electronic noosphere....This is a must read for everyone and a practical guide for designers."

--Gary Marchionini, Ph.D., University of North Carolina
Keywords: search google design marketinginformation
Publisher: O'Reilly
ISBN: 0-596-00765-5

Post A Reply 
Old 11-19-2005, 01:21 PM   #1
Registered: Nov 2002
Distribution: Debian Testing
Posts: 19,192

Rep: Reputation:
Would you recommend the product? yes | Price you paid?: None indicated | Rating: 8

Pros: Easy to read, plain English, very informative

What is this book not? It is not a book which will take you step-by-step over improving your site to make it more usable.

So what is it? This book is an extremely informative work which will enable you to look at your site with new eyes and see what needs to be done to make it more usable. It's not an instruction manual per se, just an overview.

The author uses real world examples (this is not merely theory - he does this stuff for a living). For example, he discusses how he improved a government site, in part by just verifying where the page hits came from. He found that relatively noone used the front page - most users came in via a search engine or links from elsewhere.

I would not recommend reading this book in isolation, unless you just want a broad overview of the subject. But, as with all O'Reilly books, you will get most out of it by reading it along with other books on the same subject.


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