LXer: What does an ad agency's source code look like?
 

Published at LXer:

In a previous article, I explained why "openness" is a solution the advertising industry should consider when attaining growth. I also explained how we've so far misunderstood the promise of openness.This article will articulate exactly what it means for agencies to "go open," and what that will entail.The 'open source' advertising agency"Open": universally accessible and open to contribution"Source": the unique logic that solves certain problems.read more

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