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Old 02-15-2012, 06:32 PM   #1
LXer NewsBot
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LXer: Wasteful and unethical: why we hate crippled products

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In the world of consumer electronics, it's common for companies to create a range of products that are all variations on a theme, containing slightly faster processors or a bit more memory. These products serve two important functions for their producers: they put the price of entry within reach of more consumers, and they induce those with a bit more cash to take steps up the product ladder and purchase a more expensive version. However, a study that has just been released by the Journal of Consumer Research suggests that the companies that take this tack have to be careful about how they go about things. Creating a product range by crippling an existing product can work against the company if word filters out.



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