Published at LXer:

Not too long ago, I subscribed to a Linux magazine for beginners called Tux. Fantastic magazine, but the last I heard they were "headed out," so to speak, due largely to a lack of funding. However, unlike bigger publishers, which include Linux Magazine, Tux was special because they were giving away the magazine in the PDF format. That's right, they provided a free copy of their magazine in hopes of generating enough revenue in ad sales alone. Unfortunately, it did not work out so well for them to that degree. This got me thinking, though - could it be that their advertising model was flawed?

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