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Old 08-10-2006, 06:03 AM   #1
LXer
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Registered: Dec 2005
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LXer: Making Peace (and/or products) with Marketing


Published at LXer:

There are a range of ways that marketing can relate to engineering. At one end are companies where engineering is the core competency and marketing "leadership" is an absurdity. At the other end are companies where marketing tells engineers what to do.

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