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Old 03-31-2006, 07:33 AM   #1
LXer
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LXer: IBM challenges Microsoft with huge ad buy


Published at LXer:

IBM Corp., the world's largest provider of computer services, will spend more than $300 million on an advertising campaign to win customers and help revive its image with investors. Chief Executive Officer Sam Palmisano is spending half his $632 million annual ad budget on print and TV spots that feature an asterisk and the question, "What Makes You Special?"

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