LXer: Chip IP designer ARM becomes - or is it arm?
 

Published at LXer:

Chip IP designer ARM Holdings has released a video that rebrands itself as [he]#8220[/he]Arm[he]#8221[/he] and promises to bring “happiness for everyone.” Eleven months after UK based semiconductor IP designer ARM Holdings was acquired by Japanese technology giant Softbank Group for about $31 billion, Arm has quietly rebranded itself with a hipper lower-case “arm” logo.

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