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Old 06-02-2009, 12:40 PM   #1
LXer
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LXer: Bing is not Google, but it is a spin engine.


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PDF Christian Einfeldt Microsoft is at the beginning of a major product launch, called Bing, in an attempt to catch up to Google in search, following the collapse of Microsoft's take-over attempt of Yahoo. While Bing is a re-branding of Microsoft's clunky distant third place "Live Search" search service, Bing is also an attempt to add new features to search. Microsoft calls Bing a decision engine, in that it purports to offer more comparisons in its search results, rather than the simple blue links which have characterized search up to the recent arrival of Wolfram Alpha. But rather than a search engine or even a "decision engine", Bing also appears to be a spin engine, in that it provides partisan answers to controversial topics, such as Steve Ballmer's propensity to throw chairs to blow off stress.

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