Published at LXer:
Regular readers of tech news sites are used to hearing about patent trolls. Soon, though, you might start hearing about them in surprising places: like on the drive home from work. The Internet Association has teamed up with the biggest trade groups representing restaurants, supermarkets, and retailers to launch a new ad campaign in print and radio outlets. The new campaign isn't tech-centric at all, and it emphasizes how trolls hurt "Main Street"-type businesses.
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