Hi,
It's Simplified Chinese encoding (so it's most likely either gb2312 or unicode), and it actually is just a news headline about the Chinese leader Hu Jintao and the celebration of the anniversary of the founding of the Chinese Communist Party blah blah blah...
On the cctv webpage (CCTV being the central Chinese TV network), there is amongst all the Chinese characters on the second set of menu items from the top of the page a link to "ENGLISH" if you need to read an article there...OR you could copy and paste text into an online translator for Simplified Chinese -> English, such as can be found at
Dictionary.com
cheers,
jdw