The livecds are nice but they don't include a lot of packages that were installed standard in the old days. And that includes the "make" package, believe it or not. First, set up your internet repos using EasyUrpmi:
http://easyurpmi.zarb.org/
Then try running as root:
# urpmi make
I ran into the same thing after installing mdv 2009 from the livecd and had to install "make" before I could install a driver for my wireless card that needed to run a makefile to install. That's when I discovered that the make package was not installed.