Yes, there are several approaches:
1. You can have an "autorun" on your media that gets invoked when the media is inserted, e.g.:
http://www.linuxquestions.org/questi...d.php?t=351207
... or ...
2. You can configure your desktop (for example, KDE) to invoke a specific program when media is inserted, e.g.:
http://forums1.itrc.hp.com/service/f...hreadId=962851
3. Here's another link that explains a bit further:
http://www.ubuntuforums.org/archive/...p/t-77146.html
'Hope that helps .. PSM