The problem is that the shell interprets " as a special character. You can tell the shell to use a literal " by prefixing the character with a backslash \, like this:
A bracket is also a special character in the shell, so you should prefix a \ there too:
Another way to do the same thing is to single-quote the string. Note this is the ' character, not the backtick, `:
The only thing you can't have inside a single-quoted string is a single quote.
For a full description of special characters and quoting I recommend you read the QUOTING section of the bash manual page.