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Old 07-24-2013, 12:52 PM   #1
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Ubuntu Edge Smartphone Gets A Pledge Price Drop To Keep The Money Rolling In For That

The Ubuntu Edge is the amazing future space phone of your dreams, which is why UK-based Canonical feels it needs $32 million to make the thing. The Ubuntu creator made some good progress in the initial hours of its crowdfunding campaign on Indiegogo, and is now sitting at just over $4 million pledged, but to stoke the fire it took back its initial promise to up the entry-level pre-order price of the Edge from $600 to $830.

The plan at first was to up the price of the Ubuntu-powered superphone, which is somewhere between a grand tech experiment and a reference device, and it aims to be powerful enough to achieve true computing convergence and replace both smartphone and desktop. But the speed of pledges dipping seems to have encouraged Canonical to change its strategy, so it opened up a number of devices at the $625 dollar level, and also added $675 and $725 tiers. Each has 1250 devices total, with the $625 units selling out at a pretty fast rate already.

Once those are all gone, of course, it reverts back to the $830 level (unless Canonical once again decides to open up more less expensive options). The worry here is that after the initial bump, the Edge will hit a wall and won’t manage the rate of pledges it needs to reach its incredibly ambitious goal in the 29 days remaining in its funding campaign.
More at TechCrunch...



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