If you want a gzipped file, you need to use the correct flag (-z) and I don't know why you'd use -v (verbose) twice or indeed even once in a program.
Also, why not use this date format for natural sorting: YYYYMMDD
Code:
tar -czf /archive/backup_`date +%Y%m%d`.tar.gz /accounts/
Incidentally, .tgz is an acceptable alternative to .tar.gz as a file extension.