When I got involved with JDS, I was working on developing a "Linux in a box" curriculum for a university in the south.
We got a go ahead to roll out either openoffice.org or StarOffice at the school and were aiming at getting the curriculum accredited for "advanced placement" credits in K12 schools.
Sun signed an agreement to give the school StarOffice for free.
The book and a LiveCD rom went together so a student could do the course on any x86 computer without having to install Linux.
We're still working on that porject but with another school. Someday, I'll explain how we got it done.
If you have an interest in the way we're promoting Linux, here's an article currently up.
http://consultingtimes.com/Sun_java_desktop_system.html
The same article will be on Lxer.com tomorrow.