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Old 10-08-2017, 10:22 PM   #1
sundialsvcs
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"So, do you really need to go to these pains, just to sell a box of breakfast cereal?"


Well, apparently the Marketroid Droids at "postconsumerbrands.com" seem to have conveniently forgotten that "shredded wheat" cereal was first invented in 1890, and that the notion of a "spoon-size" variety of the selfsame product was somehow(!) invented not-too many decades later.

("Oughta be drop-dead easy to market such a thing, wouldnt'ya think?")

Nonetheless, the present marketing engines appear to have found it necessary to adorn their box with the following helpful advice (quoted literally ...):
  • Show appreciation to your spouse with a surprise breakfast in bed. (Presumably consisting of "Spoon-Size® Shredded Wheat®" ...)
  • Show thanks to your local neighborhood by picking up one piece of trash every day.
  • Thank a friend for her friendship by giving her the night off and babysitting her kids.
Wow... "gee thanks for giving me an entire lifetime of lessons before I run out of milk."

Oh yeah ... and they also have "fun recipes to try," so that "you, too, can 'add more simple goodness to every meal'" ... which you can of-course access by typing in the URL that is helpfully provided on the box. (Complete with a "bite-sized health tip!")



I seem to remember when similar marketroids managed to sell wheat flakes Wheaties® (merely ...) by plastering the boxes with stock-photos of basketball athletes . . . .

. . . but also when none other than MAD Magazine first observed that the entire motivation behind "(candy-bar ...) tray packaging" was to enable manufacturers to reduce the size of the candy-bar without reducing the size of the tray.

"Laughing to myself, now, yet wondering if I am somehow alone ..." I glance briefly at the paragraph of text that is self-righteously labeled, "The Biscuit of Benefits™," before putting the entire "actual(!!) box of grain products" away again on my kitchen shelf . . .

Last edited by sundialsvcs; 10-08-2017 at 10:35 PM.
 
Old 10-08-2017, 10:36 PM   #2
rokytnji
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I take these sales pitches like forum advice.

I either take it or leave it. I read the boxes also but like Life cereal instead < Oats are the bomb >.
 
Old 10-08-2017, 11:29 PM   #3
frankbell
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An old coworker of mine used to say (in referring to our employer's Marketing Department) that "marketing is what you do when you can't do sales."

If you want an insight into marketing and advertising, read "Murder Must Advertise" by Dorothy Sayers. She worked in advertising before she became a mystery writer. It was written a long time ago, but its portrait of advertising as a business is still applicable; the technology has changed, but the methodology is still venal.

It's also a whacking good murder mystery.

Last edited by frankbell; 10-08-2017 at 11:31 PM.
 
Old 10-09-2017, 01:06 PM   #4
DavidMcCann
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Quote:
Originally Posted by frankbell View Post
Dorothy Sayers … worked in advertising before she became a mystery writer.
I believe she came up with the slogan "Guinness is good for you" — apparently research shows that, for once, there was truth in advertising.
 
Old 10-09-2017, 01:31 PM   #5
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Quote:
Originally Posted by DavidMcCann View Post
I believe she came up with the slogan "Guinness is good for you" — apparently research shows that, for once, there was truth in advertising.
Hear! Hear!
I am of the mind that advertising and marketing are for selling sub-standard products and for deppriving people of money they cannot afford to spend.
I agree with the late, great, Bill Hicks that anyone involved should kill themselves.
Don't even get me started on things like makeup and religion...
 
Old 10-09-2017, 10:00 PM   #6
frankbell
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Quote:
Don't even get me started on things like makeup . . . .
Speaking of makeup, I notice that cosmetics firms are busy trying to revoke the "natural look" and bring back intense 1950s style colors . . . .

(couldn't resist)
 
Old 10-10-2017, 12:00 PM   #7
BenTrabetere
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I doubt the Marketroid Droids have forgotten anything about history of Shredded Wheat. I am certain they have not forgotten 'you really need to go to these pains, just to sell a box of breakfast cereal'.

Their efforts got you (1)to pick up a product that has been on the market for 120+ years, (2)read the copy on the box, and (3)post an article here questioning whether their efforts are necessary. I am curious if you purchased a box of Shredded Wheat and whether it was an impulse purchase.

Don't forget - one role marketing serves is to remind people a product still exists.
 
Old 10-10-2017, 02:10 PM   #8
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Quote:
Originally Posted by frankbell View Post
Speaking of makeup, I notice that cosmetics firms are busy trying to revoke the "natural look" and bring back intense 1950s style colors . . . .

(couldn't resist)
Makeup: women opressing women since before records began!
Good tag line?
Fashion an makeup being, largely, women opressing women by enforcing ridiculous standards of "attracting men" which men, largely, take no notice of.
 
Old 10-10-2017, 09:36 PM   #9
frankbell
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Quote:
Fashion an makeup being, largely, women opressing women by enforcing ridiculous standards of "attracting men" which men, largely, take no notice of.
I agree about the ridiculous standards.

I wonder how many cosmetic companies are run by men at the top, as opposed to women at the top.

I think "capitalists" and "marketeers" oppressing women might be a more accurate framing.
 
  


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