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DrNeil 09-06-2004 09:07 PM

Penguin: Tux -> A marketing problem?
Now I just wonder if a Penguin as a Mascot isn't a marketing problem for getting Linux mainstream. :Pengy:

Too cute imo. And Tux as a name is not good either, too clever ...


trickykid 09-06-2004 11:36 PM

Beats having a rainbow colored butterfly as your mascot.... :rolleyes:

vharishankar 09-07-2004 12:38 AM

What about a cute little teddy bear instead of tux? Or is there already an OS out there with a teddy bear mascot?

HappyTux 09-07-2004 12:56 AM


Originally posted by trickykid
Beats having a rainbow colored butterfly as your mascot.... :rolleyes:
Yeah yet another "innovation" brought to you by MS, personally I like the FreeBSD devil.

J.W. 09-07-2004 02:08 AM

Just my 2 cents but I really don't think anyone makes a serious decision based on a given mascot. If someone loves a product but hates the mascot, they will probably still use it, but if they love the mascot and hate the product, I can guarantee that they still won't use that product. In the end, mascots don't really matter IMO. As for Tux, I think that most people would consider him to be "cute" (at best) but only "neutral" (at worst).

As trickykid already mentioned, if mascots did affect the ultimate success of a particular product, launching a full blown advertising campaign featuring full grown adults wearing skin-tight blue leotards while dressed up as butterflies would probably be considered the most misguided marketing effort of all time. -- J.W.

DrNeil 09-07-2004 05:22 AM

I liked the Charlie Chaplin ads from IBM. Not really that serious either. I agree probably unimportant. Just wanted to know everybodies stance on it. :)

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