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Old 11-17-2017, 10:58 AM   #1
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One born every minute!

I've subscribed to New Scientist for years, but I notice recently that it comes with more and more postal inclusions. Some of them are charity appeals and I don't object to those, but nowadays you get dubious ads as well. I have just this minute opened an ad from a (purported) financial advisor, which contained the following bait:
This communication [is] exclusive because we select so carefully the individuals we invite to acquire ... our investment guide.
I'm enthusiastic about the possibilities because, as far as I can tell, you're not only personally successful, you're also astute enough to see the benefits of professional money management.
Bear in mind that every New Scientist subscriber this week will have received one of these letters. That's how "carefully" they select their customers. And yet they know that I am "personally successful" and "astute".

What have I ever done to be taken for this kind of fool!
Old 11-17-2017, 11:53 AM   #2
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The first thing I ever do with magazines these days is to take hold by the staple edge and shake all the rubbish out. That goes straight in the recycling bin.

However, I might have to rethink that. I'm depriving myself of an opportunity to give everyone here at LQ a good laugh (or at least a wry grin).

Last edited by petelq; 11-17-2017 at 11:56 AM.
Old 11-17-2017, 12:49 PM   #3
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I gave up on New Scientist some years ago when it turned too political for my liking. Not to say I don't respect it but I found the politics was watering down the science and technology. I did, a few months ago, subscribe to Scientific American (we used to call it Oxymoron Magazine, in good humour, I assure everyone) and, while I have yet to actually read much I tend to prefer the style nowadays.
Sorry about that, but it's always good to see another NS reader despite the above.
I do worry, generally, about the advertisers that companies allow into their space -- be that a Flash ad on the website or a printed advert for some con artist in their physical pages.

Have to admit I like posts by hazel as she reminds me of my mother and how everything I know about how to keep safe on computers is based upon her telling me how to keep safe generally.
Old 11-17-2017, 09:06 PM   #4
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Remember that such inclusions are sources of revenue to the publication. I know they are annoying, but, considering the difficulties facing print media these days, I am quite willing to tolerate them in the publications to which I subscribe.

Heck, my local newspaper, which tries very hard to do a good job, just went through another force reduction.


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