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Old 08-18-2020, 12:33 PM   #1
KGIII
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How much TV/Movie content is paid advertisement?


I don't normally watch much TV, nor many 'regular' movies. I love documentaries, but I don't consider those 'regular' movies.

During the epidemic, I made an absurd commitment (and was dumb enough to proclaim this commitment in a public forum) to watch TV until after the pandemic restrictions were completely lifted (in my region).

Worse, it has to be live TV and I'm not allowed to skip commercials.

So long as I'm home, the TV is on 24/7. During this, I have learned many things - most of them are probably things the producers didn't intend for me to learn, but I digress.

One thing I've noticed is the amount of product placement and name-brand dropping in the scripts. It appears to be significantly more frequent than it was years ago.

How much of that is paid?

I did some searching and I don't think there's a clear answer that's shared with the public. I wasn't able to find any academic studies with regards to the percentage of paid product advertisements vs. organic mentions or organic visual inclusion.

I notice there's a ton of labels intentionally left visible - and some not so visible. I notice they mention brand names regularly - and often.

Is it safe to assume that none of it is organic and that it's 100% paid advertisement?
 
Old 08-18-2020, 01:14 PM   #2
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It's called 'Product Placement' - & is a form of paid advertising.
 
Old 08-18-2020, 01:19 PM   #3
KGIII
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Quote:
Originally Posted by fatmac View Post
It's called 'Product Placement' - & is a form of paid advertising.
Yeah, I know that - I just want to know how much is paid vs. how much is organic? In this case, organic meaning unpaid and included as part of the plot/storytelling aspects.

I suspect it's all paid product placement, but I don't know that to be true. That's just a hunch.
 
Old 08-18-2020, 02:02 PM   #4
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Pretty sure 100% is paid, if the brand is shown - ever notice how. some shots of laptops have tape or something blocking the brand and some do not? Guessing the ones showing the brand are paid. Television time is expensive, at least here in the US. I could be wrong, just a guess on my part.
 
Old 08-18-2020, 02:25 PM   #5
KGIII
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Quote:
Originally Posted by sevendogsbsd View Post
Pretty sure 100% is paid, if the brand is shown - ever notice how. some shots of laptops have tape or something blocking the brand and some do not? Guessing the ones showing the brand are paid. Television time is expensive, at least here in the US. I could be wrong, just a guess on my part.
That's my hunch as well. I recently saw a show that showed them searching the internet and they had Bing up on the screen, which was what made me start thinking more about it. I've heard numerous shows mention Google.

Then, you have things like South Park episodes that mention Facebook - albeit in a negative manner. I wonder if Facebook actually paid for those mentions, just because 'no publicity is bad publicity'? There is even a Family Guy episode that mentioned Netflix, again in a negative manner. I've no idea if those are actually paid endorsements or whatnot.
 
Old 08-18-2020, 02:40 PM   #6
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Very good question. I never thought of that. Here is another thought along those lines that "may" support whether those mentions are paid: before they made the movie "Ready Player One", there was concern it would cost a fortune because so many different games and companies were mentioned or shown. Not sure how that all worked out. If a cartoon or show even mentions "Facebook", negative or positive light, does Facebook get $.

Makes you think.
 
Old 08-18-2020, 02:49 PM   #7
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I've been wondering this for a couple of days and even looked to see if there were any scholarly studies, but found none.

There are some sites (and publications) that concern themselves with the advertisement business and there may be info behind a paywall or two - but I found nothing in the public sphere.

KFC is frequently mentioned in South Park, as the fat kid (Cartman?) likes them. But, he's an asshole in the series and the KFC commentary isn't exactly flattering. So, is that paid product placement? Whole Foods was another panned in the series, except it was as a trendy store that was part of the evil gentrification fad.

I'm sure there are more, but I can't find much of interest on TV except cartoons and true crime stuff.
 
Old 08-18-2020, 03:08 PM   #8
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Probably a ton of them. Not that I am a big Southpark watcher but the World of Warcraft episode had a bunch of references so Blizzard Entertainment was involved I am sure. Now you've got me intrigued and I'll have to start paying more attention. I have noticed on YouTube (of which I watch a lot), there are ads now that you have to watch and some you can skip after a short period, like 5 or 6 seconds. I never sign in as I am watching it on my big TV with my Roku so I don't know if signing in gets rid of the ads or that makes them targeted. I never use google while signed in as I don't like them to track me.

Yes, Cartman is the fat kid that likes "cheesy poofs" chips, lol. He's obnoxious.
 
Old 08-18-2020, 03:49 PM   #9
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These are the important questions that keep me up at night!

Not really, but I have been thinking about this for a couple of days now. I couldn't think of a better forum to ask at - except maybe Reddit. I didn't feel like hanging out with them today, so I posted it here.
 
Old 08-18-2020, 08:00 PM   #10
frankbell
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Quote:
Pretty sure 100% is paid, if the brand is shown
I agree. If you watch much US television from the early days up through, say the 1970s, great lengths were taken not to display brand names. For one example, in soap operas, liquor was always served from decanters. Who uses decanters in their homes in real life?

In the same era, there was product placement in its infancy, but show producers had not monetized it to the degree they have today. For example in the 1950s/60s Perry Mason series, starring Raymond Burr, automobiles were provided by the car manufacturers as an early form of product placement. In the same era, the way Tennessee Ernie Ford learned that his show was cancelled was by waking up one morning and findind that his complimentary Ford car was gone.
 
Old 08-19-2020, 01:49 AM   #11
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Obvious product placement is very annoying, but less obvious product placement is worse. Because psychology.

BTW, what you discuss is probably more common in the US of NA; elsewhere movie/TV production, possibly required by law, still hides product names.

Oh, and I cannot watch anything that is broken by ads.
Not YT, not TV.
Only exception are some podcasts that announce sponsoring; at least I can ffwd.
 
Old 08-19-2020, 11:35 AM   #12
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In the UK and EU, for locally produced programs there are strict rules for paid placement. It's banned in news, current affairs, religious, and children's programming. There are also limits on what can be mentioned — no alcohol, tobacco, medication, junk food. Lastly, they have to show a P logo during the advertising breaks.
 
Old 08-19-2020, 12:49 PM   #13
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Originally Posted by DavidMcCann View Post
In the UK and EU, for locally produced programs there are strict rules for paid placement. It's banned in news, current affairs, religious, and children's programming. There are also limits on what can be mentioned no alcohol, tobacco, medication, junk food. Lastly, they have to show a P logo during the advertising breaks.
I think I like those rules. In my country, we have a distinct freedom of press/speech rule. We have managed to ban tobacco ads, but we have lobbies that'd try to stop bans of the rest of those groups just like we had tobacco industry folks arguing about the ban of tobacco advertisements. We see ads for all sorts of stuff.

I'm not sure why we have ads for medication, but we do. I mean, I know *why* we have them, I'm just not sure why they're allowed. Medication shouldn't be decided on which has the most colorful box or the cutest commercials, you're either needing medication or you're not. Then again, our entire health care system is pretty wonky when compared with the rest of the developed countries. I'd dwell on that, but I shy away from discussing current politics.
 
Old 08-19-2020, 02:25 PM   #14
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I'm not sure why we have ads for medication, but we do
We sure do, I refer to them as mini series commercials. They last for over 3 minutes. Right when you are sitting down to eat you get to hear about people with nasty sores and the medication that fixes it.

Or about 75 year old men that can't do their man thing anymore, and watch him and his 75 year old wife grin at each other because he takes a drug, gross!! I don't mind grandma and grandpa doing whatever they want, but I don't need to hear about it at supper time.

And then on others they say, "Ask your doctor if this is right for you"
How would I know? You haven't given me a clue to what the drug is for!

I could do without them. Oh for the good old days, when commercials advertised "Tide", because it gets your clothes so clean!

I sometimes record a 30 minute sitcom. I edit out all of the commercials so that I can save it. Usually the show is around 16-16.5 minutes. There are 13-14 minutes of commercial content in a 1/2 hour TV program in the US.
 
Old 08-19-2020, 02:33 PM   #15
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I'm not normally a TV watcher, but I made a commitment to watch live TV for the duration of the pandemic restrictions.

This was not the smarted decision I ever made. I pay for all the streaming services, but at least I'm not paying for TV. I freely admit that I pirate it.

I have only found true-crime and cartoons to be of any real interest/entertainment. I avoid the news and news channels like the plague. Sitcoms don't really interest me, nor do any of the drama series. If I want to watch a drama series, I'll wait until it hits the pay streaming sites. Then I can binge on it sans commercials.

I have "American Gods" in my next binge queue. I'll probably wait until the epidemic is over, so that I can keep up my live TV watching. Deciding to watch TV for the duration was a pretty silly choice but I'm gonna see it through.
 
  


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