I have found the answer to my own problem: I have the Nook Glowlight 3, and Gutenberg's instructions simply don't apply to it. The relevant part says:
Quote:
You can use the built-in Web browser to look at Project Gutenberg eBooks in text and HTML format, but it will not display EPUB or the other common Project Gutenberg download formats
Instead, use your computer's Web browser to find and download EPUB or other formats. Use the techniques described elsewhere on this page. There does not seem to be a way to download those formats to your Nook without going through your computer or the online Nook store.
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As far as I can tell, my Glowlight does
not have any built-in browser; that would explain why it would never display the HTML file I copied to it. But as soon as I copied over the epub version, the Glowlight immediately displayed it.