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What? How? Why?

Posted 07-15-2009 at 05:54 AM by rich_c
Updated 07-15-2009 at 06:13 AM by rich_c (Typo)

I saw an article on the BBC News site this morning that I just have to pass comment on! This being the news that Microsoft is currently the UK top brand name. The criteria are:

Quality. Does the brand represent quality products and services?
Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?
Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?
Here's my comments on these three catagories, which basically boil down to the same thing.

Quality. OK, there are some good bits but basically you're talking about products that need third party (Anti Virus & Firewall.) solutions to ensure they remain useable. Even then, the core product itself (Windows) requires frequent maintenance and occasional re-inistallation to keep it running optimally. Not much quaility there!

Reliability. If the quaility issues were addressed, reliability would follow.

Distinction. OK, so if we assume it's competitors are *nix based OSes (Primarily Linux and OS X) then the main distinction is that the competition doesn't require any of the above mentioned intervention to ensure the user is able to use the product to the expected standard.

So, to conclude. FAIL on all three criteria, yet they're at #1.... As usual, I am at a complete loss to explain why Microsoft isn't fading into insignificance a lot quicker than it is!
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