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The Pandora story has been peppered with unforgettable moments

Posted 07-24-2012 at 01:06 AM by babymoon

The Pandora Jewelry story has been peppered with unforgettable moments. In 2010, we added a few more to an already remarkable company history, each designed to ensure we are well placed to enter our next phase of growth with the capabilities and resources essential for our continued success. Our reshaped Board of Directors has, within it, a complementary mix of skills, expertise and global business experience. We have added similar talent to our management team at our new headquarters and across our global business units, all the time seeking to secure that perfect blend of continuity and additional skills that will take Pandora Charms forward.

Last year, we took another step towards realising our vision of becoming the world's most recognised jewellery brand. We acquired full ownership of two key former distributor markets, Central Western Europe and Australia, while taking a tailored approach to entering new markets - alone or with close partners where it makes sense. Thereby further unifying the ownership of the Pandora Charms Australia brand, ensuring that we deliver a consistent brand experience across our more than 10,000 points of sale.

While delivering growth from our existing products and markets, we have taken action to expand both of these growth venues, by entering new markets such as Italy, Russia and China, and by launching our first range of Pandora watches. Also in 2010, Pandora entered the NASDAQ OMX Copenhagen after a successful Initial Public Offering of shares in the company. Although a key point in the company's history, the stock market flotation merely marks the beginning of a new chapter in our story.

We are proud of these achievements made by the Pandora organisation and our partners. Not least against the backdrop of a downturn in the global economy and financial challenges for many of the markets where we do business. One thing is for sure, our ethos has not changed. We still believe that providing our customers with high-quality, hand-finished, modern jewellery - made from genuine materials, and at prices they can afford - is the soundest way to ensure that our cherished customers stay with us.

We also believe that there is something truly special about Pandora Bracelet and our product concepts. You only have to glance at the conversations that take place every day on our Facebook page to realise that. What this company represents is a perfect match between an organisation that understands its customers and knows what they expect from us, and a product range that elicits trust and intimacy from customers in return.

At the heart of all of this is our brand - a brand based on the concept of unforgettable moments. We all have them, to each of us they are unique, special. Yet they also represent stories worth sharing, and pandora Online allows our customers to do just that. As we plan the next chapter in our history, this will remain at the core of our thinking. And, although the company is evolving, it is remaining true to its simple beginnings too–entrepreneurial yet professional; creative and global, using our intimate customer insights to create new products that have worldwide appeal.

Our customers' stories, our success so far, our plans for the future–they all have one thing in common. It's all about people, and we never forget that. As we will never forget our heritage. The unique driving forces of the founding fathers of Pandora, with the founder Per Enevoldsen as a leading example to us all. Per, who under a planned retirement has now passed his daily responsibility on to a new generation but who will fortunately still be actively involved at local Board level in Pandora Australia.
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  1. Old Comment
    Take your spam and stick it somewhere more appropriate.
    Posted 07-24-2012 at 06:42 AM by brianL brianL is offline


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