"The goal of
http://bsdstats.org/ is to compile semi-accurate numbers for advocacy and marketing of *BSD operating systems. They're trying to demonstrate to hardware and software vendors out there that *BSD should be viewed as a serious operating system, not just as a hobbyist system, for support (ie. hardware drivers) purposes."
There. Bit more then the OP's 31 chars, but a wee bit more enticing too I hope...
