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"Markets are Conversations" - the common thread throughout all the chapters in this book which describes how and why the Internet is transforming business as usual - we're becoming more connected to each other on a personal level.
The line between producer and consumer is disintegrating, and in order to restore humanity and the interpersonal nature of the way we once were as a society, it takes something as grand and as open as the Internet to bring each of us to one another, no matter where we are in the world. The authors describe how trade and markets used to be - literal trade in a physical market. The internet is returning us to that place, in a virtual way; sometimes we go there to buy and sell, other times just to look around and talk to eachother. Regardless of why we go there, being connected is what matters.
The human spirit and humanity will prevail as long as the Internet can continue to set us free.
The 95 theses contained within the manifesto will change the way you think about business. It will uncover why big business is so impersonal, and show you the revolution already underway that will eventually return the human voice back in to corporate communications on an individual, personal level, the way it once was.
From the cluetrain website (www.cluetrain.com)... "Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.".
"The sky is open to the stars. Clouds roll over us night and day. Oceans rise and fall. Whatever you may have heard, this is our world, our place to be. Whatever you've been told, our flags fly free. Our heart goes on forever. People of Earth, remember."