You can add it to your NIC's configuration. Typically the file is :
/etc/sysconfig/network-script/ifcfg-eth0
You made no mention of what distro your using, so I'll assume this is where you'll set your settings. The below is an example of this file with the last line being what your interested in.
Code:
#
# File: /etc/sysconfig/network-script/ifcfg-eth0
#
DEVICE=eth0
IPADDR=192.168.1.3
NETMASK=255.255.255.0
BOOTPROTO=static
ONBOOT=yes
ETHTOOL_OPTS="speed 1000 duplex full autoneg off"