Published at LXer:

Mote Marine Lab in Sarasota, Fla., has enjoyed great success with its Google Maps-based beach conditions reporting system. Covering the six public beaches of Sarasota county and operational for eight months, the system receives 1,200 hits per day and is regularly mentioned by local media. Pleased with the publicity, Mote scientists made plans to expand the coverage to Manatee and Collier counties. What they didn't realize was that the original design didn't provide easy access for a small but significant portion of the public: people who don't own computers.

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