Published at LXer:
Ty Simpson just wanted to get his hands on the Wiggles. His daughter was a big fan of the Australian music group for kids, but Simpson couldn't find any licensed products here in the United States. So, he decided to go into business, and started importing and selling Wiggles dolls, hats, books, DVDs, and other merchandise. Demand was so great that it didn't take Ty's Toy Box long to outgrow off-the-shelf, proprietary ecommerce systems.