LXer: Microsoft ads aim to erase 'huge' image
 

Published at LXer:

Microsoft Corp., the world's biggest software maker, will spend $120 million a year on an advertising campaign to fight its image as "a huge American company." The campaign, using television, print and the Internet, highlights Microsoft's education and economic development projects in 32 countries, including France and Taiwan, according to group advertising manager Mike Lucero. Actor William Macy of the movie "Fargo" narrates the ads. The company's 63,000 employees are based in 102 countries, 37 percent of them outside of the United States. [Ed: Thanks to peragrin for this story -tadelste]

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