Published at LXer:

There is one thing that many people have yet failed to realize, and that is that Linux is a platform, not an OS. Now as bizarre as that may sound, if you truly think about it, you'll realize that I'm right. It's true that Linux does indeed describe an operating system, but that's only a minor part of the overall experience. I've had to learn this the hard way over the past couple of months as I've been doing research on how to better market Linux. It's come to me that marketing Linux as just an OS is like selling a rock to someone in need of a boat. In other words, it's effectively useless to someone, unless it can be used as a platform onto which important applications they need can be run.

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